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How negative stereotyping affects older people

Jan 29, 15
How negative stereotyping affects older people

The most comprehensive analysis to date of research on the effect of negative stereotypes on older people’s abilities has concluded that these stereotypes create a significant problem for that demographic.

A research team at the University of Kent’s School of Psychology carried out a review and meta-analysis of Aged-Based Stereotype Threat (ABST).

They statistically analysed international evidence from 37 research studies, both published and unpublished. They concluded that older adults’ memory and cognitive performance is negatively affected in situations that signal or remind them of negative age stereotypes. These effects affect both men and women.

The research, funded by the Economic and Social Research council (ESRC), was carried out by Ruth Lamont, working with Dr Hannah Swift and Professor Dominic Abrams. It further found that older people’s cognitive performance suffers more when the threat is induced by stereotypes rather than by facts.

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