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Online dating research shows cupid’s arrow is turning digital

Gender: Female • • Gender: MaleFeb 06 12

Online dating has not only shed its stigma, it has surpassed all forms of matchmaking in the United States other than meeting through friends, according to a new analysis of research on the burgeoning relationship industry.

The digital revolution in romance is a boon to lonely-hearters, providing greater and more convenient access to potential partners, reports the team of psychological scientists who prepared the review. But the industry’s claims to offering a “science-based” approach with sophisticated algorithm-based matching have not been substantiated by independent researchers and, therefore, “should be given little credence,” they conclude.

“Online dating is definitely a new and much needed twist on relationships,” says Harry Reis, one of the five co-authors of the study and professor of psychology at the University of Rochester. Behavioral economics has shown that the dating market for singles in Western society is grossly inefficient, especially once individuals exit high school or college, he explains. “The Internet holds great promise for helping adults form healthy and supportive romantic partnerships, and those relationships are one of the best predictors of emotional and physical health,” says Reis.

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